#Apple keynote iphone 7 series

#Apple keynote iphone 7 series

Ah, the star-spangled invitation makes sense now.ġ0:18: Prices start at $399, and the Series 8 goes on sale next week with preorder beginning Friday.ġ0:20: Williams also announces a new Apple Watch SE with an always-on display and devotes almost no time to discussing it. There’s a new iridescent purple finish, which Apple calls Galaxy.

This sounds good, but anyone who owned a Series 2 is immediately skeptical.ġ0:17: We’re looking at colors now, which probably means the presentation is almost done. Williams says this is the “fastest and most efficient smartwatch on the market today.”ġ0:14: More practically, Williams adds that the Series 8 offers “the best battery life of any Apple Watch.” Partly this is down to the S8 chip, and partly down to a slightly larger battery cell. The S8 system-in-package gets a little gentle hype. It’s not clear in what way it differs from the Series 7 in this respect but Apple is selling it well.ġ0:11: Hard details: The Series 8 has a blood sugar sensor! Some pundits had expected blood pressure monitoring too, but no mention of that for now.ġ0:13: On to specs. “We are thrilled to improve and even save lives with our products,” he says.ġ0:10: Neat segue into health and fitness, which Williams says was the key focus for the Series 8, with sleep tracking, exercise, and heart health all key elements.

The radical flat redesign has clearly been shelved for another year.ġ0:08: Williams recounts anecdotes of several Apple Watch owners whose lives were saved this year by their smartwatches. Instead Cook gives the stage to Jeff Williams: It’s Apple Watch time!ġ0:06: The Apple Watch Series 8 is revealed in a pre-recorded video.